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ELP and August Pioneer GenAI for Indian Law Firms
How Economic Laws Practice (ELP) Uses August to Scale Legal Work and Lead in Legal AI Innovation
Rutvik Rau
Co-Founder
About Economic Laws Practice (ELP)
Economic Laws Practice (ELP) is a leading full-service law firm in India with offices in Mumbai, Delhi NCR, Pune, Ahmedabad, Bengaluru, GIFT City, and Chennai. With nearly 300 qualified professionals, they assist clients in transactional, advisory, litigation, regulatory, trade, competition, and tax matters. Ranked amongst the top ten law firms in India, ELP is recognized as a top-tier firm by Chambers Global, Legal 500, IFLR 1000, and AsiaLaw Profiles. Our ongoing investment in technology reinforces our commitment to delivering value to our clients and increasing the efficiency of our professionals.
"At ELP, we view the integration of Artificial Intelligence and data analytics as one of the most transformative shifts in the legal industry. As the pace of innovation accelerates, we readily embrace the change. We see AI as a catalyst, one that empowers us to serve our clients with greater precision, insight, and impact. We are excited to be working with the August team to bring incremental value to our clients and assist our talent to improve their delivery accuracy and efficiency."
Suhail Nathani
Managing Partner, Economic Laws Practice
Opportunity
Economic Laws Practice (ELP) has long been recognized as one of India’s most forward-thinking law firms, consistently embracing innovation to deliver better client outcome. As AI began reshaping the global legal landscape, ELP was an early mover in space.
In Q1 of 2025, ELP launched an internal initiative to explore how AI could transform legal workflow and enhance client service quality.
The firm experimented with a range of AI products across document review, regulatory analysis, drafting assistance and litigation support—carefully evaluating each for suitability to our offerings.
ELP’s goals were clear:
Strengthen its leadership position as an early adopter of AI in the Indian legal market;
Scale work efficiently without increasing overhead;
Handle large case volumes while maintaining quality and profitability;
Deliver faster, more strategic outputs to clients under increasingly compressed timelines
How August Enhanced ELP's workflows
With August, ELP modernized its legal document analysis, regulatory review, and drafting assistance. At the core of this transformation was August’s AI legal assistant explicitly designed for the legal industry.
August will assist ELP’s teams to continue handle complex legal tasks, albeit with more speed and precision. From due diligence reviews to arbitration prep and drafting, August integrates in to our workflows to enhance—not replace—lawyers’ judgment and output.
August goes beyond single-task automation. It executes interconnected actions across custom workflows, delivering end-to-end legal work products with transparency and oversight.
Application and Client Impact
For ELP, the deepest value proposition was client partnership benefits. Including:
Faster, deeper and personalized service delivery without compromising depth or accuracy
Predictable, pricing through optimized fee delivery
Strengthened long-term client relationships through lawyers' increased capacity for strategic collaboration and advisory work
Future Collaboration
Building on its initial success, ELP is actively working with the August team to expand and refine the use of AI across new legal workflows, including those customized for each of ELP’s teams across all our offerings.
